Ten Things Always To Do On LinkedIn
Liz Ryan , MAR 4, 2016, Forbes
- Choose A Great Profile Photo
- Keep Your Headline Appropriate
- Enhance Your Profile
- Be An Endorser, Not An Endorsement-Requester
- Become The Recommendation Fairy
- Make Invitations Politely
- Use Status Updates To Spark Conversations
- Become A LinkedIn Blogger
- Leave Comments On Other People’s Blogs
- Manage Your Inbox
Section 1: Photo, Headline, Network & Contact Details
- Use your full name, no nicknames or abbreviations
- Be creative with your headline – first thing someone reads about you
- Build your network. Network = Reach
- Add your Twitter Account (or company twitter account)
- Add your company website
- Add your preferred contact details
Section 2: A Summary that highlights your passions
- 10-15 seconds to grab the attention of the reader
- Avoid the 3rd person
- Describe your professional and personal brand
- Use rich media
- Highlight your company or products
Section 3: Experience
- Summarize your role
- Briefly explain the company
- Key contributions/skills
- Avoid CV Style
- Use clear, succinct phrases
- Use rich media
Small Business Resources
Visit the LinkedIn Small Business section of the site.
