What Tools? How many times do you hear the social media conversation decay to a discussion about the tools? SM platforms can sometimes be the bane of a social media expert’s existence, the fact is we all have to understand the bread and depth of the variety of tools that are out there. And don’t be complacent, how social is Yelp or Google+? Below is a Sliderocket… Read More »Forget strategy, what about the Tools?
Welcome to my QR Code.
If you are online or read some popular print media, you have likely come across a cryptic symbol like one of those above, and maybe you have wondered about it? It might even look like some sort of bar code you see on packages from the USPS or FedEX, so why is it on webpages and blogs, and even my Sunday sale papers and advertisement? Ladies and gentlemen, meet the 2D world of the two-dimensional matrix Quick Response (QR) barcode.
This bar code was created by Japanese firm TDenso-Wave in 1994 for tracking parts in vehicle manufacturing, the QR code has become one of the most popular types of two-dimensional barcodes, and in a broader context. What makes it unique to the everyday user is not the fact that it takes a QR barcode reader to understand it, but the mere fact that most every person with a smart phone has a QR code scanner built in. Or have the ability to download a QR scanner app for free.
Author Paul Bryan reported in the Intranet Journal* a result of a survey where an oft heard complaint was about low usage of company portals. In his attempt to narrow factors contributing to negative reviews, one of the key challenges he found was “often a result of focusing on technical requirements rather than the real-life context of the system.” Sounds like another example of missing the other two elements of good KM…the People and Processes that support the underlying Technology. Give ’em a portal but don’t show them why they need it, how to use it, or help them change their internal procedures to support it. As Maxwell Smart would say, “ah, The Oldest Trick in the Book!”
Is that a problem in your work area, are there portals at your disposal that are little understood or seldom used? Who needs these portals anyway, I have lived without them for all this time, why do should I use one now? Be it an organizational Sharepoint server, the Army’s Knowledge Online enterprise portal, or one of the communities of practice that have proliferated in the .mil domain, these online internet (or intranet) presences are something you should be paying attention to. I suggest that you may have the technology, but do your people know how to best employ them and have your operating procedures adapted to using them yet?