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LinkedIn for Small Business

Ten Things Always To Do On LinkedIn
Liz Ryan ,  MAR 4, 2016, Forbes

  • Choose A Great Profile Photo
  • Keep Your Headline Appropriate
  • Enhance Your Profile
  • Be An Endorser, Not An Endorsement-Requester
  • Become The Recommendation Fairy
  • Make Invitations Politely
  • Use Status Updates To Spark Conversations
  • Become A LinkedIn Blogger
  • Leave Comments On Other People’s Blogs
  • Manage Your Inbox

Section 1: Photo, Headline, Network & Contact Details

  • Use your full name, no nicknames or abbreviations
  • Be creative with your headline – first thing someone reads about you
  • Build your network. Network = Reach
  • Add your Twitter Account (or company twitter account)
  • Add your company website
  • Add your preferred contact details

Section 2: A Summary that highlights your passions

  • 10-15 seconds to grab the attention of the reader
  • Avoid the 3rd person
  • Describe your professional and personal brand
  • Use rich media
  • Highlight your company or products

Section 3: Experience

  • Summarize your role
  • Briefly explain the company
  • Key contributions/skills
  • Avoid CV Style
  • Use clear, succinct phrases
  • Use rich media

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Small Business Resources

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LinkedIn for Small Business