I was recently doing a web page redesign and was having troubles trying to get just the right Twitter icon and I stumbled on to the officer Twitter Logo and Brand page it was there I saw it. I had been noticing the bird on many Twitter apps and sites, but I had been fat dumb and happy using the same old tried and true lowercase “t” icons that I have been using for years now. Well, come to find out that the bird is the only approved twitter icon and seems that I (and about half of the internet) have not caught on to the new brand yet. It seems every pre-made social icon packs in the universe are sporting the outdated style, here are 44 icon packs that will perpetuate the old brand for infinity.
Twitter warns users “Do not modify or alter the marks or use them in a confusing way, including suggesting sponsorship or endorsement by Twitter, or in a way that confuses Twitter with another brand.” I don’t know if they are warning up front they mean business by talking about lawyers and agreements, but this ominous note is the first sentence “This policy is designed to help you use our brand and assets, including our logo, content and trademarks without having to worry about negotiating a separate agreement with us or talking to our lawyers.”
If you think you haven’t seen it yet, I bet you have, It is showing up on more and more site, logos and icons, now it is up to the rest of the internets to catch on and go with the new brand image. Seems the new bird is nameless as Twitter even retired the nickname “Larry the Bird” as well. Actually, the new logo was publicly announced on the Twitter Blog Jun 16, 2012 in the article Taking Flight #Twitterbird. I mean I saw the new image and even watched the video, I guess I never put the two of them together, time for me to get out from underneath these rocks.
Tell us what you think, or even if you knew that the old icon was taboo. I didn’t. Meanwhile, the mad rush is on to bring all my sites up to date and to be in compliance.