Social media has grown by leaps and bounds as far as business development, marketing, and even contracting, especially for those who supply services as opposed to equipment and devices and other objects. Many utilize the culture of social media to generate a lead, or change their management strategies in order to attract more business.
Market saturation used to be all about direct mail, sending out flyers to as many people as possible about a product or service. Extraordinarily it is still utilized today although the cost of such advertising has done nothing but rise, and thus the stratagem is now not so much in vogue.
Today, social media has replaced direct mail for market saturation, and one of the great problems of direct mail has been easily circumvented, that of allowing a business to know just how many people perused their advertising in reality. Smart social media developers have given a reward to those who opened or utilized the lead placed in the social media. For instance, free food, a cents off coupon, or some other kind of reward that allows the advertiser to know just how many people visited their site, as well as took advantage of it.
Utilizing social media to market your products and services also gives you a tremendous edge. You see, while your competition may be wasting their money and energy in using direct mail, or other strategies, you will be able to reach a huge quantity of individuals as well as businesses all in one fell swoop.
As a further thought, utilizing social media to augment sales is certainly not new. Your competitors have found it, and are attracting business that you might have, had you been there. However, the magnificence of this type of marketing is that it is never too late to join social media as a means of building your business or trade.
In addition, let it be said here that using this category of media for advertising is essentially free. Granted it may be necessary to pay the cost of a broadband connection, but sites such as Twitter have no costs associated with them whatsoever, which certainly accounts for its huge recognition and popularity.
Interestingly enough few businesses take full advantage of the search engines that are associated with many of those social media sites. Being made aware of what words social media users are utilizing to land on your page is tantamount to hitting a true goldmine and in addition may be important for your SEO standings.
Be sure to take a look at my new Business Development Blog, TCO Business (Development), it is now online at http://www.danelder.com. Make sure your follow me there and be sure to read this week’s new post How to use Social Media for Business Development. Also, you can sign up for my Feedburner link, and follow me on Twitter.