Facebook is fast becoming the de-facto standard for internet marketing and as a customer relations platform for companies and brands. However, changes announced by Facebook in August 2010 will go in to affect this month and those changes will likely affect the current and future Fan pages that most businesses use.
A common technique for improving style and design of a Facebook business page has been the use of branding and special coding internal to Facebook called Facebook Markup Language (FBML). Facebook announced FBML would be phased out in the First Quarter of this year, and that date has been set as March 11, 2011.
In its place will be the recently released IFRAMES method of using a Facebook branded “canvas” to pull in pre-existing pages or images on servers outside of the Facebook domain. This upcoming change is fast approaching and some businesses may not yet be prepared, or even know much about this sweeping change to customization.
Though there is no word on how long currently designed FBML pages would remain in operation,
Inside Facebook reports that Facebook would “no longer allow new FBML applications to be created, so all new canvas applications and Page tabs will have to be based on IFrames…”
For companies and organizations that want to better understand the latest happenings in Social Media, including Facebook, should plan to attend the Topsarge Business Solutions “Social Media for Business Seminar,” Thursday, March 24, 2011 from 8:30 AM – 12:00 PM to be held at the Residence Inn in Temple, TX. Seats are limited and attendees must register in advance. Topsarge seminars are targeted to businesses who wish to harness the power of web-based and social media technologies. Topsarge assists managers and employees on how to make sense of and best utilize social media, while creating value and building a following of passionate fans. To register, visit http://texaswebseminar.eventbrite.com or call (254) 853-4410. Emails are accepted at email@example.com.
Topsarge Business Solutions is a member of the Temple Chamber of Commerce as a new media company that offers businesses expertise in developing corporate policy and strategies for social interaction, online reputation management, and social media screening for new-hires. Topsarge is a full-time web, cloud computing, and software-as-a-service advocate within Bell County, advising and training both the public and private sectors. For more about Topsarge, visit http://www.topsarge.com.
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Facebook is still the best social network site where we can market to our targeted audience on a global scale. As users of Facebook, we should really brace for more changes especially in response to the threats posed by Google+.
Anyway, the phasing out of FBML was done without major problems and right now we are seeing so many innovations floating around Facebook.
Welcome to the world of change in a changing world!