It is that time again to review our privacy policy, here are a few of our tips, and an example privacy policy. According to guest blogger Johnathan L. Ezor in a Bloomberg Business blog post stated that, “One of the biggest concerns among visitors to Web sites is how their personal information is going to […]
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Today I was working on a new blog over at PPTClasses.com and I wanted to highlight some content by using photos. I wanted to take advantage of the latest news that Flickr increased the size allocation for files, Flickr is Biggr. All I wanted to do was put some thumbnails in the footer of the […]
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Why Twitter? I was recently doing a web page redesign and was having troubles trying to get just the right Twitter icon and I stumbled on to the officer Twitter Logo and Brand page it was there I saw it. I had been noticing the bird on many Twitter apps and sites, but I had been fat […]
Read more...Creating an infographic Visualize.me infographic Over on LinkedIn in one of my favorite groups Knowledge Management Experts, one of the members shared with the KM community an infographic creation tool called Vizualize.me. This is a slick personal marketing tool that allows professionals to visually show off ones skills and experience in a quick way. You may not […]
Read more...Where your unit is in the Army Forces Generation cycle dictates how it approaches knowledge management activities. For example, when you begin a cycle, usually at the conclusion of an operation or deployment, knowledge workers gather observations and best practices, archive and catalog good ideas and best practices, and finally improve processes that did not […]
Read more...LinkedIn is a great professional network of business people, and is one Social Media service that I laughingly call the Facebook of Professionals. As most are discovering LinkeIn is a great place to network and build or strengthen your business connections. But what some small businesses may not be aware of is the ability (and […]
Read more...Do you have a website or a presence on the web that you want to make sure is optimized for Google? Well, look no more, Google provides webmaster’s some basic guidelines on their Webmaster Support page, but Search Engine Optimization is a huge industry where a small business owner must tread lightly. Optimize your Site […]
Read more...Last week I was leading a training session to an eclectic group on damage control in the social sphere where I was talking to the attendees about the importance of formulating a plan and getting management buy-in before troubles happen. If not, the risk of a knee-jerk response, especially by non-internet savvy types, or a heavy handed approach on open, 3rd party social media platforms could lead to some embarrassing repercussions. Like what happened with Nestle where they got in a shouting match with the internet, and lost. It happened last spring, but it was covered a bit this month over on the Perception People blog.
A good example of a series of pre-planned responses is in the form of a triage flow chart prepared by the American Society of Civil Engineers, which was highlighted in a post on SOCIALFish blog. Author Maddie Grant also listed 5 valid points she gleaned from the chart, but I suggest you add get buy in from the highest levels so when you have to put it in action folks don’t lose their nerve. This is a good write up on a timely topic, “what do I do when….” discussions always come up when I am addressing management about to undertake a concentrated social media effort. As Maddie mentions, this is a good visual, and is useful if tailored for each organization.
Continue reading “When your bad news goes viral”
Continue reading “Facebook Changes to affect Business Pages”
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Facebook continues to add new features and improved interfaces that sometimes catch users and administrators by surprise, and as a result powerful capabilities go unused. Below are the Top 5 considerations a business owner should consider in improving their Facebook presence according to Dan Elder, the Social Media Advocate of Topsarge Business Solutions:
1. Do not mix Personal accounts and Business account. Business owners are best served with a Fan page for their business or products, which can in turn be maintained by one or more than one administrators.
2. Customize your Welcome Page. These “Landing Pages” often form first impression, so use recent Facebook enhancements to make yours “pop.”
Continue reading “Five Considerations for Businesses who use Facebook”
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