Twitter, Facebook, YouTube and other social sites are effective tools for businesses to target their online audience. The question still remains, how effective are they, really? With so many online marketing tools available, it can be difficult to determine how each social interaction relates to the ROI, or return on investment. In his article, “The Value of a Like,” Adam Woods explores this topic with… Read More »Making the Most of Social Media
According to a survey conducted by the Society for Human Resource Management (SHRM), more organizations are turning to social media sites when recruiting potential job candidates. The number of companies entering the social generation increased from 34% in 2008 to 56% in 2011. As more organizations see the benefits of using social media tools like LinkedIn, Facebook, and Twitter, the number of those who do… Read More »Recruiting Using Social Media Tools
So, many folks are asking me what I am doing these days since I stepped away from independent consulting business. Well, stepped away is a nice way to say that the work I was doing for the US Army is no longer required, and they can do without the services experts like I provide. I understand, and as sad as I was to see the… Read More »Business Development, the bottom line
Where does the CKO belong? I was recently a part of a discussion that asked what section/directorate should the Chief Knowledge Officer (CKO) belong? Here was my response: Personally I think there is no use for a CKO in any Army organization. Our G-3s (even when manned by DACs) are not COO, our G-8s are not CFOs, and our commanders are not CEOs. I think… Read More »Where does the CKO belong in the task org?
Creating an infographic Poster My Wall infographic Over on LinkedIn is one of my favorite groups Knowledge Management Experts, one of the members shared with the KM community an infographic creation tool called Postermywall.com. This is a slick personal marketing tool that allows professionals to visually show off one’s skills and experience in a quick way. You may not be familiar with the term information graphic,… Read More »Creating an infographic based on your resume
How to make your website popular One of the most popular ways to increase traffic to your website is to have inbound links, but all links are not the same. You want links that have “Juice.” As a Social Media consultant to businesses in the Central Texas area, I am often asked by people new to search engine optimization and web design how to get… Read More »Make your website popular
Over on Mashable Business blogger and VP for digital media at MTV Dermot McCormack lays out what he calls the 3 Commandments for the Next Online Content Leaders. I gave it a look-see as creating, applying, organizing and transferring knowledge has been a formula that made Topsarge Business Solutions the company it is today and we often tout that content is king. I used to be wary when some… Read More »Three considerations to gain control of content overload
How Companies Hire Employees I was one of the presenters Aug 20th 2011 at Central Texas College Geekfest 2011 where I will be talking to the self-professed “geeks” about the importance of protecting their online reputation, and why it is so important. In today’s culture, especially for those college students fresh out of college who will be entering the job market, managing your own personal “brand” is… Read More »How Companies use Social Media to hire employees, and what college students are to do about it
Where your unit is in the Army Forces Generation cycle dictates how it approaches knowledge management activities. For example, when you begin a cycle, usually at the conclusion of an operation or deployment, knowledge workers gather observations and best practices, archive and catalog good ideas and best practices, and finally improve processes that did not work so well. As equipment and people are reset, new… Read More »Unit Cycle dictates knowledge management posture
I was recently reading a blog post “A Practical Guide To Collaboration” on Federal Computer Week by Steve Kelman who was quoting from a recent book called “Collaboration: How Leaders Avoid the Traps, Create Unity, and Reap Big Results” by Haas School of Business professor Morten Hansen of UC Berkley, who shares his 20-years experience researching how companies collaborate . The commentary was not a… Read More »Plotting the Ability to Collaborate